One of the global leaders in the home appliance industry, BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, has appointed Pinaki Gupta as Head- Brand Marketing.
In his new role, Gupta will lead the charge in crafting innovative brand strategies for the Bosch, Siemens, and Gaggenau, all housed under the BSH umbrella and bolster BSH’s presence in the premium home appliances market in India, amplifying the brands’ share of voice, and elevating their brand image to new heights.
Before joining BSH Home Appliances India, Gupta was associated with Nilkamal as Head of Marketing for a period of more than four-and-a-half years, starting June 2019
Prior to that, he served the role of Head of Marketing at Arvind from May 2016 to June 2019 and GM- Marketing at Lifestyle International from March 2013 to February 2016.
In the past, he was also associated with Mahindra and Mahindra and Kansai Nerolac Paints for more than four years, each.
Commenting on his new role, Gupta, Head- Brand Marketing, BSH Home Appliances India, said, “I am delighted to join BSH Home Appliances, a globally renowned brand known for its innovation and high quality customer centric premium home appliances. I look forward to collaborating with the talented team and leveraging my experience to further elevate the legendary brands Bosch, Siemens, and Gaggenau. Together, we will strive to enhance the brand experience for our customers and reinforce our position as leaders in the premium and luxury home appliances segment.”
