Patriotism Meets Creativity As Brands Turn Republic Day Into A Storytelling Canvas
Brands such as Noise, boAt, Tata Trusts, Bajaj Group, Mangalam Organics, Amala Earth, LG Electronics India, Kidzee, Jindal Stainless Steel, and many others embraced the spirit of patriotism this Republic Day with campaigns and social media posts that blended creativity and purpose. From heartfelt tributes to innovative storytelling, brands explored diverse ways to resonate with the nation’s pride and unity
January 26th, celebrated as Republic Day, holds immense significance for India as it symbolises the country’s transition into a sovereign, democratic republic. The day is celebrated with grandeur across the nation, featuring vibrant parades, cultural performances, and heartfelt tributes to the values and sacrifices that define India’s legacy. From the hoisting of the tricolor to patriotic songs that resonate with millions, the day is a unifying force, inspiring pride and reflection on the nation’s journey and aspirations.
Every year, brands creatively tap into the essence of Republic Day, leveraging the occasion to connect with audiences through campaigns and messages that resonate with patriotism and unity. Be it through thought-provoking advertisements, social media initiatives, or CSR activities, these campaigns often evoke a sense of national pride while subtly tying in brand narratives. This year has been no different, with brands stepping up to craft campaigns and social media posts that celebrate the day’s ethos in innovative and impactful ways.
From heartfelt tributes to digital-first strategies that engage audiences through reels, hashtags, and interactive posts, brands are finding new ways to weave India’s rich heritage into their messaging. With a mix of nostalgia, hope, and a forward-looking vision, these campaigns reflect how Republic Day continues to inspire not just individuals but also the creative storytelling of India’s leading brands.
Here’s a glimpse at some of the most impactful campaigns and creative social media initiatives by brands this Republic Day:
Noise & Megalodon
Noise partnered with Megalodon, an AI marketing company, to release an inspiring AI-driven video campaign for Republic Day. This campaign is a heartfelt tribute to the heroes of India’s freedom struggle, blending technology with patriotism to create a truly moving experience.
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Technosport
Technosport, one of India’s premium and innovative activewear brands, launched its Republic Day ad campaign, “The Fabric of India: Inspired by You, Created for You.” This campaign celebrates the rich social fabric of India while showcasing the innovative fabric behind Technosport’s products.
Tata Trusts
This Republic Day, in the age of AI, Tata Trusts chose to go back to basics, crafting the entire film using nothing but paper cutouts and stop-motion animation. Accompanied by a catchy jingle inspired by nukkad naatak and grassroots storytelling, the film vividly showcases the tangible progress India has achieved, bringing to life how aspirations on paper have transformed into reality.
The campaign was conceptualized and executed by the creative agency RepIndia.
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Bajaj Group
Bajaj Group launched its Republic Day campaign, ‘Bajaj Elevate India – Viksit Bharat Dhyeya Hamara’, celebrating its long-standing commitment to empowering rural communities. As part of the campaign, the group released five teaser videos followed by a 28-minute CSR film.
The film highlights the transformative work of the Bajaj Foundation, the CSR arm of Bajaj Group, operating through the Jamnalal Kaniram Bajaj Trust in Sikar, Rajasthan, and the Kamalnayan Jamnalal Bajaj Foundation in Wardha, Maharashtra, and Lalitpur, Uttar Pradesh.
Mangalam Organics
Mangalam Organics, one of the leading brands of camphor fresheners and camphor-based products, has launched its new outdoor advertising campaign for CamPure with a refreshing twist.
The campaign features humorous and light-hearted content that cleverly relates to the unique cone shape of the iconic CamPure camphor freshener. The campaign aims to captivate urban audiences with humorous, light-hearted content that cleverly relates to topical matters while highlighting the product’s distinctive cone shape.
Amala Earth
In honour of Republic Day 2025, Amala Earth, a brand dedicated to promoting a sustainable and earth-friendly lifestyle, launched its ‘Heritage to Home’ campaign. The three-part visual storytelling series beautifully blends India’s rich cultural heritage with modern home living, celebrating the theme of Heritage and Development this year.
As an extension of Amala Earth’s Vocal for Local initiative, this campaign emphasises the importance of integrating India’s traditional crafts, ancient practices, and indigenous wisdom into the homes of today’s conscious consumers. The series showcases how these timeless traditions, from Ayurveda to handicrafts, can harmoniously fit into modern, sustainable living spaces, offering a tangible way to bring heritage into everyday life.
The Hindu
boAt
This Republic Day, boAt, an audio wearable brand is striking the right chord with its latest campaign, “Rock’in India”. The campaign is a tribute to boAt’s unwavering commitment to manufacturing in India and its dedication to the “Make in India” initiative. Featuring a satirical mockumentary with beloved comedian Ravi Gupta, the campaign takes on the persistent myth that boAt products are sourced from China.
Hindustan Pencils
Hindustan Pencils, the parent company of the iconic stationery brands Nataraj and Apsara, launched an exciting campaign this Republic Day, designed to engage and inspire children across India. This year’s Nataraj Hidey Pencils campaign continued its celebration of the Indian Army’s values, blending fun, creativity, and learning.
The CGI video, released on January 26, 2025, featured the Hidey Troop as they assembled at the iconic Gateway of India and marched together to India Gate, where they proudly joined the Republic Day flag-hoisting ceremony. This powerful visual narrative tied together the essence of patriotism, discipline, and the spirit of the Indian Army.
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LG Electronics India
LG Electronics India launched an exclusive campaign, ‘The Nation Calls for Celebration’ on the occasion of Republic Day. This special promotion brings an array of exciting offers and benefits, aiming to make this Republic Day truly memorable for its customers.
Kidzee
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Neuberg
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Jindal Stainless Steel
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TATA AIG
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Jaro Education
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Tata Mutual Fund
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Yatra
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Chola MS
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GRB Ghee
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Mother’s Recipe
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Godrej Construction
Kotak Securities
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Prega News
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Shalimar Paints
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Teenpatti Gold
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