OOH campaigns are getting super creative as the attention span of audience has decreased significantly due to the amount of social media content we post daily. Brands know this fact and are getting smarter with their OOH ads as they try to create stuff that can go viral on social media. Campaigns by Zomato, Netflix, and Amul are prime examples of such advertising and other brands are also getting better with time.

Recently, Google India’s ‘Yeh Kisne Dhoonda’ OOH campaign became the talk of the town. The ads featured interesting questions that users ask on Google. The campaign has creatively turned some trending topics that people can easily relate to.

 

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Jumping on to this bandwagon, other brands have also also joined Google in showcasing interesting search queries of people. Let’s have a look at some of the best ones:

Snickers

 

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Spotify

 

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Jeevansathi.com

 

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Swiggy

 

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McDonald’s

 

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Domino’s

 

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Storia

 

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With this campaign, Google has perfectly represented itself as a relatable brand by showcasing how users are dependent on the search for all the queries. What are your views on this campaign? Share your views in the comment section.

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