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Engaging With A Dozen Fortune 500 Companies, 50:50 Project & Retainer Ratio, & More Ahead For DJANGO: Co-Founders

Truecaller Appoints Hemant Arora As New Vice President- Global Ad Sales Business

The Womb’s Akshat Trivedi Joins Enormous Brands As National Creative Director– West

A Page From Leo Burnett’s Valedictory Address On ‘When To Take My Name Off The Door’

Google’s Sahil Bansal Joins Magnite As Country Lead- India

Publicis Groupe Merges Publicis Worldwide & Leo Burnett To Form ‘Leo’; Let Goes ‘Burnett’ Name

ASCI Rolls Out Advisory For LinkedIn Influencers; Mandates Disclosure Of Material Connections

Django Digital Drops ‘Digital’ From Its Name, Rebrands As DJANGO

To Elevate Its Digital Presence, Go Zero Endows Whoppl With Its Social Media Mandate
Marketing

To Take ‘Trust Simplified’ Positioning, AuthBridge Unveils New Brand Identity

John Jacobs Elevates Sumit Chawla To AVP Of Marketing

Protinex Partners With Kaun Banega Crorepati Season 16 As Co-Powered Sponsor

ACKO Unveils New Möbius Strip-Inspired Brand Identity To Symbolise Infinite Trust On Customers

Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Here’s Why PUMA Changed Its Branding Signage From PUMA To PVMA

Google’s Anubha Upadhyay Joins Teleperformance As APAC’s VP- Go-to-Market Solutions

Indian Cinema Generates Rs 11,833 Cr In 2024 Making It 2nd Best Year Of All Time After 2023’s Rs 12,226 Cr: Ormax

BigMuscles Nutrition Onboards Asim Riaz As New Brand Ambassador
Media

News gathering Is A Sensitive Business That Shouldn’t Be Left To Algorithms: Prasar Bharati CEO Gaurav Dwivedi

Devotional OTT Platform Hari Om Offers Free Subscription To All At Maha Kumbh

Media Veteran Dr. Bhaskar Das Passes Away

Solidifying Shemaroo’s SVOD Offering Is Our Current Priority While Keeping Other Models In Long-Term Plan: Saurabh Srivastava

HT Media Appoints TikTok’s Sameer Singh As Group Chief Executive Officer

Prasar Bharati Introduces ‘Kumbhvani’ FM Channel Dedicated To Maha Kumbh

Former MiQ MD Siddharth Dabhade Joins Lemma As Chief Business Officer

ZEE Network To Broadcast DP World ILT20 Season 3

40% Of ZEE5’s Viewership Comes From Tier-2 & 3 Markets; Non-Hindi Languages Make Up 50% Of Total Consumption: Shresth Gupta
Business

HT Media’s Praveen Someshwar To Succeed Diageo’s MD & Chief Hina Nagarajan As She Takes Up Global Role

Angel One Appoints Google Pay APAC’s Ambarish Kenghe As Group Chief Executive Officer

Nitin Bhandari Becomes PepsiCo’s VP & GM- India & South Asia Beverages; George Kovoor To Retire

Unilever’s Anshul Asawa Joins DMart’s Parent Company Avenue Supermarts As CEO

adidas Shelves PUMA As Official Team Partner Of Mercedes-AMG PETRONAS Formula 1 Team

Inshorts’ Co-Founder & Shark Tank Fame Azhar Iqubal Launches New Venture- Fenado AI With Manish Singh Bisht

TV Today Network To Shut Its Radio Business

Midea Group Elevates Its Old Hand Siddharth Saxena As Country Head- India

Toy Manufacturing Major Funskool India Elevates K A Shabir To CEO Role
What’s Buzzing

From Greek God To Brand Boss: Hrithik Roshan’s Endorsement Journey As He Turns 51

Tata Motors Intra Gold Series: The Pickup That Takes Your Business Further

82% People Acknowledge Influencers Impact Buying Decisions: iCubesWire Report

India’s WC24 Win, PM Modi, Ambani Wedding, Ram Mandir Consecration & More Top Rediffusion’s ‘Hits Of The Year’ In 2024

Parents’ Smartphone Addiction Takes The Spotlight in vivo’s 6th #SwitchOff Campaign

From Being Campa Cola’s Diver To Becoming Bollywood’s Bhaijaan, A Peek-A-Boo With Salman Khan’s Ad Odyssey

From Scheduling DMs On Instagram To Select Creators Audio Replying To Comments On YouTube, Here’s What Got Socials Buzzing

Women Have Only 29% Talk Time In Trailers: Prime Video’s O Womaniya! Report

Box Office Collections From Jan-Nov 2024 Stand At Rs 9,862 Cr, 4% Lower Than 2023: Ormax
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
Snacking Revolution: How Quick Commerce Is Redefining Consumer Preferences & Convenience

Aligning Product Development With Marketing Needs: Cross-Departmental Collaboration In B2B Marketplaces

The Intersection Of Culture, Heritage & Commerce: How Creators Are Becoming Global Ambassadors

How Click-To-WhatsApp Ads Are Supercharging Holiday Campaigns

From Living Rooms To Brands: The Connected TV Revolution In Indian OTT Advertising

Building A Data Infrastructure: The Key To Thriving Online

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Tag: Google India

Surprises, Humour, Nostalgia, In-App Experiences & More In Brands’ Ad Playbook For Children’s Day 2024

What’s Buzzing

Surprises, Humour, Nostalgia, In-App Experiences & More In Brands’ Ad Playbook For Children’s Day 2024

November 14, 2024

Pandit Jawaharlal Nehru’s birth anniversary, celebrated as Children’s Day in India, honours his deep affection for ...

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Teacher's Day Brands Shine A Spotlight On Selfless Heroes Of Education This Teacher’s Day With A Creative Twist

Listicles

Brands Shine A Spotlight On Selfless Heroes Of Education This Teacher’s Day With A Creative Twist

September 5, 2024

As Teacher’s Day arrives, brands across sectors are pulling out all the stops to celebrate the ...

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Bombay HC Receives Petition To Ban Online Gambling Apps Junglee Rummy & Rummy Circle

Business

Bombay HC Receives Petition To Ban Online Gambling Apps Junglee Rummy & Rummy Circle

August 26, 2024

Social worker Ganesh Ranu Nanaware has filed a petition in Bombay High Court to ban Junglee ...

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Google’s Shalini Pillai Banerjee Joins Microsoft As Marketing Director, India & South Asia

Marketing

Google’s Shalini Pillai Banerjee Joins Microsoft As Marketing Director, India & South Asia

August 12, 2024

Microsoft has appointed Shalini Pillai Banerjee as Marketing Director, India and South Asia. Before this, she ...

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What’s Buzzing

A Glimpse Into Vicky Kaushal’s Brand Endorsement Journey As He Turns 36

Born on May 16, 1988, Vicky Kaushal, a Bollywood sensation acclaimed for his versatile acting prowess, ...

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Brands Join Google With Creative Versions Of Its Viral OOH Campaign

Campaigns

Brands Join Google With Creative Versions Of Its Viral OOH Campaign

by Shubham Sachdeva

September 17, 2023

Recently, Google India's 'Yeh Kisne Dhoonda' OOH campaign became the talk of the town. The ads ...

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Brands Jump In On 'Noooo..' Trend Which Has Taken Over Social Media

What’s Buzzing

Brands Jump In On ‘Noooo..’ Trend Which Has Taken Over Social Media

by Rinie Wilson

September 13, 2021

In the past few years, social media has become all about trends and filters that brands ...

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Top 10 Most Watched Indian Ads On YouTube In September 2020

Campaigns

Top 10 Most Watched Indian Ads On YouTube In September 2020

by Rinie Wilson

October 28, 2020

The YouTube Ads LeaderBoard has released the list of top ten video advertisements in India for ...

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From Amul To Netflix India, How Brands Paid Tribute To MS Dhoni On His Retirement

Advertising

From Amul To Netflix India, How Brands Paid Tribute To MS Dhoni On His Retirement

by Rinie Wilson

August 20, 2020

For all the cricket fans, this week has come bearing some difficult news. Mahendra Singh Dhoni ...

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9 Brands On Youtube's 'Most-Watched Public Service Announcements Ads' Leaderboard

Advertising

9 Brands On Youtube’s ‘Most-Watched Public Service Announcements Ads’ Leaderboard

by Rinie Wilson

When the country was in lockdown to help curb the spread of the deadly coronavirus, many ...

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