One of the pioneers in experiential and integrated marketing solutions- Brand Street Integrated has expanded its Southern operations with the launch of its Kerala office after successfully running its operations in Hyderabad and other Southern regions.
As per the agency, the Kerala expansion marks another significant step in Brand Street Integrated’s strategic journey to bring innovative and localised marketing solutions to brands across India.
That being said, Brand Street Integrated’s Kerala operations will provide the full spectrum of experiential marketing services, including rural and digital marketing, OOH advertising, and merchandising solutions, all backed by a unique, data-driven approach to ensure optimal engagement.
Furthermore, the agency also mentioned that its expansion into Kerala is part of its larger goal to strengthen its Southern presence and leverage the unique opportunities presented by this dynamic market.
“Kerala’s entry into the company’s operational footprint will allow for enhanced reach across India’s diverse cultural landscape, positioning Brand Street Integrated as a key player in both metropolitan and regional markets,” it mentioned in a press note.
Leading the new Kerala division are two of Brand Street Integrated’s seasoned experts- Rajinikanth Manickam, who brings over five years of experience within the company, and Joe Matthew, both of whom possess a deep understanding of the local market and consumer behavior. Their expertise will be instrumental in offering clients tailored, on-ground marketing solutions that resonate with the region’s unique audience.
Commenting on the expansion, Surendra Singh, CEO, Brand Street Integrated, said, “We are incredibly excited to strengthen our presence in the South by launching operations in Kerala. Kerala represents a vibrant market with a wealth of opportunity, and expanding here allows us to offer brands even more localized and impactful marketing solutions. With Rajinikanth and Joe leading this venture, we are confident that we will build meaningful connections with consumers in the region and deliver exceptional results for our clients.”
To this, Manickam, Head of Kerala Operations, added, “The Kerala market is ready for fresh, innovative experiences, and we are here to deliver just that. By combining our national expertise with deep local insights, we aim to craft campaigns that capture the heart of the Kerala audience. With a strong team and robust resources, we look forward to setting new standards of excellence in the region.”
