fbpx

Add Your Heading Text Here

Add Your Heading Text Here

Brand Sells Desi Kurtis As “Boho Dresses,” Gets Slammed For Cultural Appropriation

| Published on September 14, 2019

We all know about the fascination that Indian clothes brings to the world but recently a British brand conveniently renamed the desi dresses with the firangi names only to face a backlash on social media. 

Thrifted.com, an online British clothing company who is also a top ASOS seller listed “Asian Salwar Kameez” as “Vintage Boho Dresses” came under the radar of Twitterati when a Twitter user found it and slammed it for cultural appropriation. 

Twitter user @dxya_d tweeted, ““vintage boho dress????? girl u got on a damn kameez with no salwar”

https://twitter.com/dxya_d/status/1170322062625296385?

Twitterati soon lost calm and trolled the brand- 

https://twitter.com/sope_noona/status/1171313830665711617?

https://twitter.com/mahhheen/status/1171302296053043201?

https://twitter.com/conscioussarah/status/1171225002265448450?

https://twitter.com/kixes/status/1171328293028519936?

Talk about fashion faux pas this is disastrous!

Interested in getting all the latest news from the world of Marketing, Advertising and Startups? Subscribe to our Scoop by Marketing Mind newsletter so that you don’t miss any updates.

Related Posts

Mock
Mock

Latest

Mock