Branch International has announced the appointment of Sricheta Das as Head of Marketing for India. The appointment adds to Branch’s leadership team as it continues to build its brand and scale its presence in India’s personal lending market.
In her new role, Sricheta Das will lead Branch India’s end-to-end marketing strategy, with a focus on customer acquisition and retention. She will work closely with the product, analytics and credit teams to strengthen market positioning, support sustainable growth and align marketing investments with long-term business outcomes.
Das brings over a decade of experience across India’s financial services and fintech ecosystem. She has previously held leadership roles at organisations including Bajaj Finance and KreditBee, where she worked across business and growth initiatives at different stages of scale. Her experience spans business, marketing, product and strategy, with a focus on building and scaling customer acquisition for personal loan portfolios.
Branch International continues to invest in leadership, technology and responsible credit practices as it scales its India operations, with a focus on expanding access to transparent and affordable personal credit for underserved and emerging customer segments.
Sricheta Das, Head of Marketing – India, Branch International, said, “I’m excited to join Branch International at a pivotal phase of its India journey. Branch has built a strong global presence as a licensed bank in Kenya and a regulated lending-focused NBFC in Nigeria, and is scaling rapidly in India. What excites me most is the opportunity to build and scale a fair, fast, digital-first, customer-centric and ML-driven credit platform creating accessible, responsible and high-impact products for underserved customers. I look forward to contributing to Branch’s growth and helping make it a preferred choice for borrowers across India.”
Neeraj Gupta, Managing Director – India, Branch International, said, “As we continue to build the business at scale, strengthening leadership in key functions becomes increasingly important. A seasoned marketing leader will play a critical role in the next phase of our growth and our long-term strategy of building a trusted, customer-first brand.”
