With one of the India’s most iconic brands- Godrej Enterprises Group (comprising Godrej & Boyce and its subsidiaries) deciding to undergo a brand identity refresh, Bombay DC has now facilitated the company’s website redesign, delivering the brand’s audience with ‘one digital experience’ across ‘14 brands’,
As GEG steps into the future of creating a digital experience like never before by launching a redesigned website, which now transitions into facilitating B2C & B2B solutions, and sustainability initiatives in user-focused experience, it is evident that GEG’s website is not going to be just another website now.
Instead, it will be a one-stop destination for discovering, comparing, purchasing, and servicing all products from GEG- the brand which has recently rolled out the campaign ‘Unlock new worlds’ and is ready to build its brand equity through their digital experiences by sharing GEG’s progress on various fronts.
Designed for the digital-first world and completely aligned with their business and brand strategy, this collaboration between GEG and Bombay DC is a strategic pivot for the brand as it has already witnessed the engagement on the website double within just two weeks of the redesigned website launch owing to the website delivering exceptional, interactive experiences for consumers and businesses alike.
Key Features of the revamped website:
- E-Commerce, Now and Next: The website currently redirects you to other platforms for any purchase, however the plan for the future is to integrate a full e-commerce engine into this site. It will not only give consumers the ease to shop directly, and track orders, but with this the consumers can experience a future-proof online journey.
- A Powerful B2B Hub: Going beyond static brochures, the website is designed to empower businesses offering rich interactive resource for partners to discover GEG’s extensive product offerings with its detailed specifications.
- Corporate Storytelling, Reinvented: Godrej website itself brings an immersive digital story of the brand’s 129-year legacy. From the history of innovation, growth, to sustainability to life, all this using data-driven storytelling, highlight its ongoing commitment to positive change.
- Sustainability creating impact: GEG’s on-going commitment to sustainability takes centre stage on this new revamped website with a live, interactive data dashboard that aims to update progress on the company’s key environmental initiatives and projects and also reflect its overall impact.
- The Future of Customer Support: Going-ahead, the website will home Smart Care, an intuitive, digital-first customer service hub equipped with personalized support. Whether troubleshooting or product guidance, the users will get a streamlined experience with a promise of expanding with more features over time.
- Scalable Design: The website interface is built on a scalable design system and supports its 14 diverse business units. This system will make it easier to update and maintain content across business units, ensuring a consistent and efficient user experience.
Sharing his views on the newly redesigned website launch, Kalpesh Patel, GM and Head- Web Strategy, Godrej Enterprises Group, said, “Today digital is at the heart of every future, this website is nothing but a key part of our commitment to deliver great experiences. If you’re a consumer shopping for our products, or a business exploring our solutions, or our partner looking into our sustainability efforts, or an individual who wants to make a career here; this platform makes it easier to connect with us.”
To this, Ankur Rander, Founder and CEO, Bombay DC, added, “With Godrej Enterprises Group’s new website we are setting a blueprint for legacy brands looking to modernize and scale their digital presence and how legacy brands can create unified digital experiences. We have combined a sleek design with user-centric functionality. Our focus being simplicity, scalability, and sustainability.”
