BMW India has partnered with Interactive Avenues and VDO.AI to execute interactive connected TV (CTV) campaigns for two of its signature models, the New BMW 2 Series Gran Coupé and the BMW X3. The campaigns have showcased the brand’s focus on digital innovation and interactive storytelling in premium advertising spaces.
As per the companies, the CTV campaigns have enabled viewers to engage directly using their TV remotes. The BMW 2 Series Gran Coupé campaign has featured an interactive carousel experience, while the BMW X3 campaign has integrated a dynamic backdrop behind interactive design elements. These executions have combined motion and design to create a more engaging experience for audiences on large screens.
Powered by VDO.AI’s proprietary CTV technology, the campaigns have been distributed across leading media platforms and have reached high-intent households with a strong interest in luxury automobiles. The initiative has reflected BMW’s ongoing effort to connect with digitally savvy consumers through new formats that blend technology with storytelling.
“At BMW India, pushing boundaries is at the heart of everything we do, whether we’re building cars or creating memorable experiences,” said Vitesh Barar, Director-Marketing, BMW India. “This collaboration with VDO.AI has redefined how we approach awareness campaigns. By making them more interactive and intuitive, we’ve been able to connect with audiences in meaningful new ways. As CTV cements its role in luxury content consumption, this platform enables BMW to continue leading the way.”
Arjit Sachdeva, Co-founder and CTO of VDO.AI, remarked: “Partnering with a forward-thinking brand like BMW has been a truly rewarding experience. Together, we’ve redefined what CTV can deliver in India, elevating viewing into discovery and transforming campaigns into immersive, memorable brand journeys through our interactive technology.”
“We are proud to have been part of a project that blended luxury and technology so seamlessly,” added Anjani Sankhyan, Associate Vice President, Interactive Avenues. “With CTV rapidly establishing itself as the new prime-time for sophisticated audiences, this campaign successfully captured attention, fostered memorability, and elevated BMW’s digital presence.”
