Vishal Gaba, who had recently called it a day as Associate Director- Marketing at Bira 91 after more than two-and-a-half years, has been appointed the Chief Marketing Officer of Push Sports.
During his stint with Bira 91, he was leading the Marketing Communications for all of Bira91’s verticals including Beer, Beyond Beer- Ciders & Seltzers, Pubs- Taprooms & The Beer Café and Merch store.
Additionally, he was also responsible for driving and managing the alco-bev major’s Media Buying, Public Relations, Social Media, Creative, Experiential Marketing, Performance marketing, Influencer Engagement, Internal communications, CRM, Channel Communications and Merch Store as well as driving key business objectives to create brand awareness, trial generation, corporate reputation as well as sales for merchandise store.
After parting ways from Bira 91, Gaba also began his journey as an independent Marketing Advisor to Early-Stage Start-ups in order to help them create brand awareness and scale business growth.
Commenting on his new role, Gaba said, “With 7000 kids already trained, 20+ facilities live and 25 schools already as partners, I am thrilled to be a part of Push’s journey in contributing towards the growth of sports in the country and make India a sporting superpower. Grateful and blessed to be doing something I love, every day.”
Prior to joining Bira 91 in September 2021, he was associated with BCW Global. He joined them as SVP and Senior Director-Digital (Genesis BCW) in June 2018 and was elevated to the role of Regional Director- APAC (Digital Innovation Group) in January 2021.
Before that, he served the role of Co-Founder at Movified- A Social Platform for Movies for a period of more than two-and-a-half years, starting September 2015 and as Advisor- Strategy and Growth Marketing at The Social Booth from March 2016 to April 2018.
He started his career with Genesis BCW as ALP in October 2007 and served across different roles ranging from Associate to Senior Associate, to Consulting Associate, to Senior Consulting Associate and Partner Associate in his close to eight years’ stint with the company.
