BEI Confluence, an independent advertising agency in India, has appointed Manish Bhatnagar as Director-Digital Services.
Before this role, he worked with Digital Thinkhub as Head of Digital Marketing for five years, wherein he was responsible for creating Digital Marketing campaigns. In his 19 years of experience, he was associated with companies like Percept, Times Group, Hindustan Times (HT), and Confederation of Indian Industry (CII).
At BEI Confluence, he joins in a leadership position heading the Digital Team and from the agency’s side will lead the Digital initiatives on Digital First brands like Biryani by Kilo, Kajaria Kerovit, Insecticides (India), JK Group, Modi Group’s brands and many more.
Tapas Gupta, CMD, BEI Confluence commented, “As the world of advertising in India is rapidly moving towards a Digital-First approach, investing in bright and seasoned digital resources and digital technology have been our key priorities in the last few years. Manish’s appointment is in line with our vision of rapidly transforming BEI Confluence into one of India’s foremost Talent & Technology 360, fully Indian and independent Marketing Communications agencies in the next two years.”
Abhishek Gupta, Joint MD, BEI Confluence stated, “We are delighted to have Manish head our Digital initiatives and lead a large team of digital professionals to provide our clients with Digital-First solutions that will help our brands acquire greater salience, achieve Return on Investment (ROI) driven results and build a robust future for these brands”.
“I strongly believe Manish with his impressive credentials and rich experience in building brands digitally will be able to take BEI Confluence’s Digital initiatives to the next level. We wish him the very best,” he added.
Bhatnagar added, “I am thrilled to join BEI Confluence and contribute to its dynamic team. The opportunity to work for such a forward-thinking organization aligns perfectly with my passion for creating impactful digital marketing strategies. I am eager to leverage my experience to drive innovative campaigns and achieve outstanding results for our clients.”
