The Board of Control for Cricket in India (BCCI) has issued an Expression of Interest (EOI) for appointing an agency for TATA IPL’s (2025) media buying and strategy.
The EOI is issued for media buying and strategy (Pan-India), channelisation of budgets across TV, radio, digital, print, out-of-home (OOH), and outdoor innovations.
Issuing a note on its official website, BCCI further stated that the interested parties with the relevant experience have to submit the following:
- Detailed media plan and strategy for IPL 2025 within a budget of Rs 30 crore excluding taxes (with detailed cost for each element)
- Proof of work and in-house experience of media buying across all mediums
- Agency cost / fee / commission for each medium
- Discounts from the on-going market rates for bulk buying
- Outdoor innovation ideas
Parties who are interested in pitching themselves have to register their expression of interest by March 10, 2025, and submit proposals by March 13, 2025.
