Brand collaborations have always been one of the most exciting parts of the marketing world. When two leading brands come together to join in for their latest product, rest assured that you are in for a surprise. It is like bringing the best of both worlds in a collaboration.
The recent collab that is making headlines is of The Batman franchise and Oreo. Oreo was seen celebrating the upcoming release of The Batman with an out-of-home campaign. It put up a billboard featuring a Batarang slicing through a giant cookie.
Rafael Espesani, senior brand manager at Oreo talked about the campaign and said they wanted to create something that immediately lands their partnership with The Batman by bringing the brands together in an original way.
The billboard, created by Digitas, is the latest installment of the tasty partnership and will run across sites in London, Birmingham, Manchester, and Glasgow until mid-February. Digitas collaborated with media agency Carat UK and production company MediaCo, as well as Elvis and Tin Man PR, on the project.
As per the Campaign, a limited run of packs featuring Oreo cookies embossed with the face of Batman will be rolled out to UK stores as part of the campaign.
Lazaros Nikiforidis, executive creative director of Digitas UK, added that Batman is only half the superhero without his many gadgets, all housed in his utility belt, and now there’s a tasty new addition he can have fun with and that is Oreo cookies.
Nikiforidis also expressed that what could have been a better way to announce an iconic partnership between two iconic brands than by freezing the moment and showing the impact of them coming together.
