Balaji Telefilms has rebranded its astrology application, AstroVani by Balaji, which will now be known as Balaji Astro Guide. The updated name is effective immediately across all digital platforms, including Google Play Store, with the iOS launch to follow shortly.
As per the company, the decision to transition to Balaji Astro Guide follows the overwhelming response the platform received since launch. As user adoption grew, several third-party platforms began surfacing with similar-sounding names, creating potential confusion for users seeking the official Balaji experience.
To safeguard clarity, reinforce brand trust, and ensure unmistakable recognition, the company has moved to a name that directly carries the Balaji identity while clearly articulating the app’s purpose.
Sanjay Dwivedi, Group CEO, Balaji Telefilms said, “The transition to Balaji Astro Guide is a step in reinforcing our brand’s strategic positioning within the spirituality-tech ecosystem. The new nomenclature strengthens brand recall, eliminates ambiguity, and positions the platform as a direct, authoritative guide for astrology, numerology, and spiritual insights under the trusted Balaji umbrella.”
