Bacardi India has appointed Mahesh Kanchan as the company’s new Marketing Director, Bacardi India and Neighboring Countries.
In his new role, he will spearhead marketing strategies for Bacardi’s portfolio of brands across India and surrounding markets, from the company’s office in Gurgaon.
Before joining Bacardi India, he was with Del Monte Foods for close to four years. He had joined them as Chief Commercial Officer in May 2020 and was elevated to the role of CEO at the company in October 2021.
Prior to his tenure at Del Monte, he also led marketing efforts in the Indian alcobev sector in his role as Vice President– Marketing & Revenue Growth Management at Carlsberg India.
Preceding this, he also helped shape Hershey India’s innovation blueprint and approach to growth as Vice President – Marketing & Sales; and led multiple verticals within Sales & Marketing during his time at Unilever India as Regional Marketing Director – South Asia, driving consistent growth for brands like Kissan & Knorr (in India), Blue Band & Flora (Pakistan) and Astra, Flora & Marmite (Sri Lanka).
Sharing his views on Kanchan’s appointment, Vinay Golikeri, Managing Director, Bacardi India & Neighboring Countries, said “We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team. His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”
To this, Kanchan, Marketing Director- India & Neighboring Countries, Bacardi India, added “I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi’s consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence.”
