Star Plus has announced the appointment of Avijit Dhar as Vice President – Marketing. Dhar joins the network after a successful stint as Head of Marketing and Content Strategy for the Colors Bangla Cluster at Viacom18, where he played a key role in driving viewership growth for regional movie channels and expanding the watch hours for Viacom’s Bangla content on the JioCinema app.
His move comes at a time for the network, following the formation of JioStar — a joint venture between Reliance Industries, Walt Disney, and Bodhi Tree, created in November 2024.
Dhar brings with him a diverse leadership background across content, entertainment, and retail. Before his time at Viacom18, he served as Vice President and Business Director at Mirchi, leading the Mumbai zone operations with a team of over 75 professionals across sales, marketing, operations, and creative functions.
Earlier, he was the Marketing Head at Manyavar and Mohey. Reporting directly to the founder, Dhar developed and executed marketing strategies that significantly boosted brand recall and revenue. His expertise spans traditional media (TV, print, outdoor, cinema) and digital platforms, having successfully prepared and implemented integrated annual marketing plans.
