Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Editorial Opinions

Auto Sales Are Declining Since Last Few Months, Here’s Why?

Surabhi Kedia by Surabhi Kedia
June 5, 2019
in Editorial Opinions
A A

Do you own a car or a two-wheeler? Or, do you plan to get one? If the answer is yes, then this is why you must think twice before you go ahead.

Why? The recent statistics have shown a decline in automobile sales. Surprised? The figures have already made the industrialists mull over the possible reasons, but no conclusion could be made.

Let us get to know some figures and the reason behind them:

Statistics: The numbers say a lot!

The overall Indian passenger vehicles (PV) wholesales has declined by 17 percent year-on-year to 2,45,599 units in April 2019 compared to 2,96,369 units dispatched in the same month last year.

A data released by the Federation of Automobile Dealers Associations (FADA) says retail sales of PV in March declined by two percent to 2,42,457 units as compared to the same period last year. Sales were at 2,47,278 units in April 2018. The sale of two-wheeler also declined by nine percent to 12,85,470 units last month compared to the 14,09,662 units it was last year.

Auto

Reason – The take-over by Uber/Ola!

In today’s India, a car is no more considered as a status symbol but rather a necessity for your work. People now believe that other means of transport for commuting to a job, work and other places is more feasible. Since the development of Ola and Uber facilities, people prefer these online services over driving a car of their own.

The easy use and instant availability of Ola and Uber have made car ownership drop in the list of life goals. Though the demand in Tier 2 and 3 towns continues to remain strong at least for the entry and mid-level options.

The Government Plays a role in Buying ‘Car’ Decision

According to RC Bhargava, Chairman, Maruti Suzuki, it is a very unusual but rather common scenario that people stop buying cars before elections, however, post-elections the sales climb the stairs. No particular reason for this has been discovered as yet.

There are chances that people hold back their purchase decisions until the elections are over, as they must be relying on any government policy change which can have a huge impact on consumers’ earnings. Due to this, there is always a lack of demand during elections.

The recent norms into play!

There is another belief that the sales might have gone down due to the car manufacturers rejigging of their models because of the new mandatory safety and upcoming emission norms.

From April 1, all cars have to comply with new safety norms that include mandatory airbags, ABS, parking sensors, seat belt reminders, and speed warning alerts. By October this year, they will have to meet the new crash test standards and by April next year, BS-6 emissions standards.

Also Read: Why Maruti Suzuki Is Facing Its Weakest Quarter In 5 Years

These are a few beliefs for the decline in the sales of automobiles. Still, no concrete reason has been able to explain the downfall of the figures.

Related Posts

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry
Editorial Opinions

Instagram Reels: Revolutionizing Indian Weddings And Reshaping The Industry

by Priyanka Kesarwani
February 27, 2024

Technological improvements and shifting customer behavior have caused a huge transformation in the Indian wedding market in recent years. Instagram...

Celebrity Brand Ambassadors And Investors In D2C Brands
Editorial Opinions

Celebrity Brand Ambassadors And Investors In D2C Brands

by Priyanka Kesarwani
February 27, 2024

Forget the outdated star endorsement deals. The world of advertising is seeing an active shift. The D2C brands are forging...

Latest

Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

December 5, 2025
Russia Bans Snapchat, FaceTime Report

Russia Bans Snapchat, FaceTime: Report

December 5, 2025
House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

December 5, 2025
Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

December 5, 2025
Millennial Achievers 2025: Tanmay Sinha’s Rise As A Trailblazer In Modern Marketing

Millennial Achievers 2025: Tanmay Sinha’s Rise As A Trailblazer In Modern Marketing

December 5, 2025
Lakmé Pioneer Simone Tata Passes Away At 95

Lakmé Pioneer Simone Tata Passes Away At 95

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.