Tanishka Tyagi — Marketing Mind

Marketing Mind

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Tanishka Tyagi

Tanishka Tyagi is a Correspondent at Marketing Mind, where she explores the ever-evolving world of marketing and advertising. A firm believer in the power of storytelling and strategy, she’s passionate about turning brand moves into meaningful narratives.

WhatsApp’s Advertising Shift: Meta Opens The Doors, But Can Brands Walk In Without Knocking Too Loudly?

Advertising

WhatsApp’s Advertising Shift: Meta Opens The Doors, But Can Brands Walk In Without Knocking Too Loudly?

by Tanishka Tyagi

For years, WhatsApp has remained Meta’s most private and least commercialised product- intended for conversations, not conversions. But now, the...

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NOFILTR.GROUP, Hitarth Dadia, Influence Density, creator economy, vanity metrics, trust-first framework, audience engagement, creator credibility, marketing outcomes, creative economy The Follower Count Illusion Is Breaking & Brands Now Want Influence, Not Just Audience: NOFILTR.GROUP’s Hitarth Dadia

Marketing

The Follower Count Illusion Is Breaking & Brands Now Want Influence, Not Just Audience: NOFILTR.GROUP’s Hitarth Dadia

by Tanishka Tyagi

For years, the influencer economy has traded in visibility- followers, views, and likes forming the currency of creator partnerships. But...

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Fewer Rainbows, Fewer Hashtags: Are Brands Ditching Tokenism This Pride Or Just Lying Low?

Marketing

Fewer Rainbows, Fewer Hashtags: Are Brands Ditching Tokenism This Pride Or Just Lying Low?

by Tanishka Tyagi

Each June, social media timelines are typically awash with rainbow-hued logos, heartfelt brand videos, and celebratory hashtags as corporate India...

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