The Delhi High Court has ordered EaseMyTrip to stop using “MakeMyTrip” as a Google ad-word. The case was filed by...

Big news came for Indian startup ecosystem when Softbank-backed Ola got banned from running operations in Bengaluru for the next...

The US has released a list of countries according to happiness. The list called Happiness Report has a Happiness Index...

Celebrity brand endorsements is not a new thing in Indian advertising industry. We all have memories of seeing our favourite...

Nike seems to be making a habit of remaining in controversies as the company is now facing a lawsuit alleging...

Digital payment platforms have become very popular after demonetisation and their growth is certainly changing spending habits of Indians. PhonePe...

Holi is known as the festival of colors. The occasion comes with a huge opportunity for brands to communicate with...

Holi is not just about the colors and water, it is also about coming together and celebrating the day with...

Internet has become a part of modern lifestyle. It has become a necessity and one can not imagine any work...

Netflix knows the art of Marketing pretty well. The video streaming platform is known for creating buzz for shows it...