Rebranding refers to a marketing strategy that is employed when there is a change in company's legal name, logo, design,...

Every year we welcome the new year with hopes and a lot of resolutions to improve ourselves. Special days like...

The fashion industry has been changing very quickly, the year 2017 saw many new controversies involving the fashion world. Here’s...

Louis Vuitton(LV) is a well-known brand which is popular for making luxury fashion items such as shoes, watches, jewellery, accessories,...

In the age where trolling has become a trend, there are some stories that inspire social media users to do...

Competition is good for the business world. Companies tend to improve their services, quality of products and marketing strategies to...

A Hyderabad-based startup, named H-Bots Robotics has made a smart policing robot which can help in recognising people, detecting bombs...

McDonald’s India Pvt. Ltd (MIPL) has warned its customers against eating at its outlets in north and east India which...

Just a few days ago Apple had officially admitted that it intentionally slows down the older iPhones with new updates....

Brands always try to capture attention from their target audience by following different strategies. Everything these days is covered by...