When it comes to increasing the sales of a business, one must have multiple methods that to beat the competition....

Television in India is still the largest medium in terms of reach. The money needed to make a TV ad...

A logo is very important for forming the type of image that a company, brand or financial institute wants to...

The Ministry of Corporate Affairs (MCA), has made a number of changes in the procedures related to the incorporation of...

Marketing strategies have changed a lot in past few years. Customers have become more aware of the products they buy...

With the ever-changing fashion trends, footwear industry is expanding very quickly in India from past few years. The youth of...

Known for its experimental designs and fashion trends, International clothing and footwear brand Zara has launched its own version of...

Indian deodorant market is expanding very fast in last few years. There are more than 500 deodorant brands in our...

IIM Ahmedabad is doing a case study on Bollywood blockbuster movie Baahubali to reveal how the combination of art, business...

Foreign companies expand their markets by launching products in multi-nations but they face different problems in different countries. Indian users...