A Sneak Peak Into The ‘Fundamental(s)’ & Making Of adidas India’s ‘You Got This’ Commercial For ICC Men’s Cricket World Cup 2024
When it comes to cricket, India is one of the countries which follow the sport almost as if it were...
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Technology Shouldn’t Be Used By Media Agencies As ‘Shiny Toy’ But Only When Clients Need It: Navin Khemka
Known for its mergers and acquisitions on both media and digital+creative front, if there’s one holding company that has been...
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In Next 3-5 Years, India Will Become The Creative Superpower Of The World: Publicis Groupe & Leo Burnett’s Rajdeepak Das
After scoring a hattrick at The ABBY Awards powered by One Show and continuing its winning ‘Burnett’ roar at Cannes...
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Doing A Big Thing On A Big Brand Is Challenging But When Done With Right Intent, It Does Make Big & Real Impact: PepsiCo’s Saumya Rathor
When one hears the word ‘farmer’ the first image which comes to mind, usually, is that of a male individual....
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Custom GPT Tool To Cut Advertisers’ Time On MIB Mandated Self Declaration Form: Social Pill’s Gift To Adworld
With Ministry of Information and Broadcasting mandating advertisers and ad agencies to submit Self Declaration Certificates for TV and Radio...
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We Invest In Creating Capabilities Even Before Clients Demand Us To As Our Ambition Is To Be & Stay Ahead Of The World: Ajay Gupte
In the times when the world wasn’t as aware of AI as it is today and deepfake still seemed to...
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Driven By Increased Product Quality Awareness, We Anticipate A 15-20% Increase In Our Category Growth In FY25: Nehal Bazari
Launched as a brand under Hindalco to address a burgeoning market need for premium, high-quality aluminium fenestration solutions in India,...
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Here’s The Why & How Behind P&G Shiksha Leveraging ‘Stand-up Comedy’ To Make Its Consumers ‘Stand Up’ For A Cause
In a country like India which is known to be the world’s most populous country with over 142.86 crore people,...
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Goafest 2024: Industry Leaders Weigh In On The 3-Day Fest & The Abby Awards As The Two Kick Off In Mumbai
After 17 long years, the time is finally here when South Asia’s largest advertising and media festival- Goafest, organized by...
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We Want To Make The ABBY Awards Powered By One Show Not Just The Best In India But Across The World: Ajay Kakar
Been in existence for more than 54 years now, The ABBY Awards over time has become a brand in itself...
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