What Makes Ad Industry Leaders Perceive Disney-RIL Merger A ‘Diwali Bonanza’ Yet ‘Monopolistic Monolith’
Since the beginning of times, it is a universally known fact that ‘1+1 makes 2’ but in some cases, like...
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By The End Of This Year, E-Commerce Will Account For 50% Of Our Business: Fixderma CMO Preetam Jena
Joining Shaily Mehrotra and Anurag Mehrotra-led cosmeceutical company as Chief Marketing Officer and Head- e-Commerce about a year back, Preetam...
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Bodhisatwa Dasgupta (Bo)’s The Voice Company Pitches Live On LinkedIn; Wins Zenma Coffee’s Mandate
Renowned in the ad circles of India for what many today believe are ‘out-of-the-box’ or ‘unconventional ideas’, Bodhisattva Dasgupta aka...
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Expanding From Home To Apparel, Shirin Salwan’s Digital-First Linen Brand Saphed To Go Offline
In an interaction with Marketing Mind, the founder of Saphed, Shirin Salwan, opens up on how the home linen turned-minimalist...
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UI/UX Design Is The Most Pivotal Element For Any Digital Interface & Should Be Prioritized Over Engineering: LS Digital’s Santosh Shukla
In an exclusive interaction with Marketing Mind, Santosh Shukla, Co-Founder and CEO of UI/UX, LS Digital Group clarified how ‘design’...
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Why Print Media Is Afar From ‘Dead’ For Brands & Agencies Betting Big On Tech & Innovation
In the past few years, the debate around print media's existence has become a contentious one. But today, with technology...
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Making Impossible Possible: How Being Brave Coupled With ‘Right’ Idea & Technology Makes ConTech Marketing Magical
In a session titled ‘ConTech Marketing: Content gets a Tech Makeover’ at GroupM Brew, Ogilvy’s Sukesh Nayak, Xtendr’s Anurag Sachdeva,...
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Future Of Contextual Advertising Lies In Bringing More ‘Fluidity’, ‘Cross Category Knowledge’, ‘Creative Diversity’ & ‘Experimentation’: Experts
Taking the centre stage at GroupM’s Brew 2024 at a panel discussion moderated by GroupM’s Priti Murthy, the three panelists-...
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We Intend To Make Insecticides Market A Double Digit Volume Category In Medium Term With ‘Renofluthrin’: Godrej’s Ashwin Moorthy
Mosquito, the Spanish word for Little Fly, in India is allegedly the root cause behind infecting nearly 40 million people...
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Why Bo’s The Voice Company Made A ‘Content’ & Not ‘Ad’ Film For DaMENSCH’s Innerwears
It is a widely known fact that if there’s one thing which turns the viewers off in between their binge...
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