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Duroflex & Myntra Unites For ‘Sleep Great to Look Good’ OOH Campaign

Grapes Worldwide Secures Consolidated Digital Mandate For LivWell

MS Dhoni Utters ‘Sunai De Raha Hai, Behra Nahi Hoon Main’ To Sandeep Reddy in EMotorad’s Latest Campaign

Rishabh Pant Recreates Sunil Gavaskar’s Iconic ‘Stupid, Stupid, Stupid’ Moment In Goibibo’s New Ad

Deloitte Enters Into Strategic Alliance With CleverTap To Redefine Customer Engagement & Retention

AnyMind Group Launches Asia E-Commerce Landscape Report

HiveMinds Secures Samsonite India’s E-Commerce Marketing & Retail Media Management Mandate

Cadbury Gems Takes Off To Space In Latest Ad Campaign

MagicCircle Communications Launches New Content Division- ‘RESTLESS’
Marketing

TECNO Partners With Kolkata Knight Riders To Enhance Fan Engagement For IPL 2025

HerKey Appoints Wasim Sayed As Vice President- Growth & Marketing

Esports Platform Gamerji Launches Sportsdraft with IPL-Style Auction Gameplay

ConfirmTkt Renews Partnership With Royal Challengers Bengaluru As Official Train Ticketing Partner For IPL 2025

SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Navi UPI Teams Up With Royal Challengers Bengaluru As Official UPI Partner for IPL 2025

Flipkart Elevates Akash Jain To Director Of Marketing & Head Of Media

Boldfit Appoints boAt’s Siya Wadhawan As Head Of Brand Marketing

Skechers Onboards Jasprit Bumrah As Brand Ambassador
Media

Livfast Becomes Official Energy Partner Of Delhi Capitals For Upcoming Cricket Season

Feb 2025 Films Grossed Rs 1,245 Cr At Domestic Box Office With ‘Chhaava’ Leading The Month: Ormax Media

Zarrar Don Joins Moneycontrol As Chief Revenue & Business Growth Officer

Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain

Sports18 Channels Rebranded As Star Sports

Tata Play Partners With FanCode To Launch Tata Play FanCode Sports

JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025

After Airtel, Jio Joins Hands With SpaceX To Introduce Starlink Services In India

JioStar Onboards 20 Sponsors For TATA IPL 2025
Business

CloudTV And MediaTek Partner To Deliver Compliant Android-based TV Operating Systems In India

Billion Electric Mobility Elevates COO Sanjeev Kulkarni To CEO Role

Alphabet In Talks To Buy Cloud Security Firm Wiz For $33 Billion

Nazara Technologies COO Sudhir Kamath Moves On

Takashi Nakajima To Assume President & CEO Role At Honda Cars India From April 1

McKinsey acquires ET Medialabs To Boost Digital Marketing Operations

Adani Wilmar To Acquire GD Foods, Owner Of Brand ‘Tops’

HARMAN Appoints Christian Sobottka As President & Chief Executive Officer

Bain & Company Appoints Shyam Unnikrishnan As Managing Partner- India As Parijat Ghosh Takes Up APAC Role
What’s Buzzing

Vibrant Vibes And Meaningful Messages By Brands Captures The Spirit of Holi This Year

Empower, Inspire, Change: How Brands Celebrated Women’s Day 2025

Coca-Cola, Google, Zomato & More: How Brands Rode The Wave Of India’s ICC Champions Trophy Win

Tata Motors Expands Sustainable Vehicle Scrappage Initiative with New Facility

Here’s How Storytelling Is Powering Creators With Greater Influence & Authenticity

Brands Play Cupid With Cheeky Twists & Heartfelt Valentine’s Day Campaigns

Tata Motors Unveiled The Future Of Mobility At Auto Expo 2025 With 14 Commercial Vehicles

Here’s How Dabur Gulabari’s #GulabSeShukriya Made Rose Day Celebrations More Meaningful

How FinMin Nirmala Sitharaman’s Union Budget 2025 Has Got Key Leaders Saying ‘All Hail!’
Case Studies

From Hindi Heartlands To Big Brands, Here’s How Pushpa 2 Is Rewriting The Movie Marketing Rulebook

7 Ways In Which AI Is Redefining The Advertising Landscape

How Parle Snackers League Contest Helped The Brand To Gain Huge Visibility During IPL Season

How Shah Rukh Khan’s Popularity And Creative Marketing Strategies Made ‘Jawan’ A Must-Watch

Here Is How Ghoomer Used Social Media To Create Buzz Around The Film And Its Release

How Rocky Aur Rani Ki Prem Kahani Used Star Power To Create The Required Buzz

How Zara Hatke Zara Bachke Created Buzz With Its Marketing Campaign

How Burger King Sponsored Stevenage FC Creating An Uproar In FIFA Popularity

How The Makers Of Spiderman: Across The Spider-Verse Piqued Interest And Created Intrigue
More
SEO & ORM: The Complementary Yet Distinct Strategies Fueling Online Success

Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords

Accelerate Action: Women Steering The Future & Beyond

The Silver Digital Revolution: Marketing To Today’s Tech-Savvy Seniors

The Death Of Performance Marketing Agencies: Growth Marketing Is The New Era

Is SEO Dead Due To The Rise Of AI Search?

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Ruchika Jha

Ruchika Jha works as a Senior Correspondent at Marketing Mind. She covers marketing, digital, and influencer marketing.

Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain

Media

Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain

Short-form video (SFV) has transformed the digital landscape, becoming the dominant medium of content consumption worldwide. Instagram Reels, YouTube Shorts,...

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Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

Feature

Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?

Quick-commerce in India initially emerged as a solution for the rapid delivery of groceries, addressing the growing consumer demand for...

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