Joy Personal Care Goes All-In On IPL & Inclusivity In Fourth Year With KKR
Joy Personal Care is continuing its fourth consecutive year of partnership with Kolkata Knight Riders (KKR), and with that it...
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Godrej Enterprises Eyes 50% AC Market Share With Smart Innovations & Expansion, To Spend 25% On Marketing In 2025
In 2024, the air conditioning market witnessed industry-wide growth exceeding 60% as per reports. Against this backdrop, Appliance Business of...
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Sheba’s Marketing Approach Combines Luxury Branding With Pet Parent Engagement
The Indian pet food industry is growing significantly with the help of factors such as increasing pet ownership, urbanisation, and...
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Be It Fashion, Beauty, Fintech, Or Consumer Goods, Short-Form Video Allows Brands To Reach Audiences In Most Organic Way Possible: Gaurav Jain
Short-form video (SFV) has transformed the digital landscape, becoming the dominant medium of content consumption worldwide. Instagram Reels, YouTube Shorts,...
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Speed vs Scale: Can Quick-Commerce Match E-Commerce’s Profitability?
Quick-commerce in India initially emerged as a solution for the rapid delivery of groceries, addressing the growing consumer demand for...
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