In an age where consumer attention is increasingly fragmented, Connected TV (CTV) has emerged as a hybrid media powerhouse—blending the...

Influencer marketing has rapidly become one of the most powerful tools in a marketer’s playbook. No longer confined to celebrity...

Quick-commerce is becoming a disruptive force in India’s retail and digital commerce sectors. This shift was at the core of...

PepsiCo India’s 7UP has partnered with several brands to introduce its ‘7UP SpiceIt Playlist’. The initial partnership was announced with...

The consumer durables and appliances sector in India is witnessing significant advancements through the integration of smart features. Products such...

Kotak Mahindra Bank has introduced a new brand campaign and philosophy Hausla Hai Toh Ho Jayega (With courage, everything is...

Joy Personal Care is continuing its fourth consecutive year of partnership with Kolkata Knight Riders (KKR), and with that it...

In 2024, the air conditioning market witnessed industry-wide growth exceeding 60% as per reports. Against this backdrop, Appliance Business of...

The Indian pet food industry is growing significantly with the help of factors such as increasing pet ownership, urbanisation, and...

Short-form video (SFV) has transformed the digital landscape, becoming the dominant medium of content consumption worldwide. Instagram Reels, YouTube Shorts,...