Efficacy Worldwide has announced key leadership appointments to support its growth across India. Somnath Sarkarr joins as National Investment Director,...

Chandrika, a soap brand, has launched a special TV commercial for Onam. The ad connects the brand with Kerala’s Onam...

WinZO, India’s digital entertainment platform, has launched in the United States to expand its technology, gaming innovation, intellectual property, and...

Swan Energy Limited has officially rebranded as Swan Corp, adopting a new corporate identity to reflect its evolution into a...

Yakult Danone India, a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, appointed Bollywood actor Taapsee Pannu as...

Sheeladitya Mohanty has joined OpenAI as Marketing Lead for India, a role he took up in August 2025. He will...

TikTok’s website is live in India after being absent for five years, and some former users have noticed they can...

Some stories didn’t begin in boardrooms or investor decks, they began in places where curiosity met grit. For Anuja Trivedi,...

Indian festive shoppers have been reshaping the rules of brand engagement this year. BigCity Promotions has unveiled its consumer survey,...

In today’s cluttered marketing landscape, brands that tell stories people care about win attention. This week, several launches and campaigns...