In a digital world overflowing with notifications, endless scrolling and shrinking attention spans, brands have spent years obsessing over one...

The final day of The ABBY Awards 2026 powered by The One Show at Goafest saw a wide range of...

As Goafest 2026 entered its final day at Taj Cidade de Goa Horizon, Day 3 of The ABBY Awards 2026...

Some advertisements breathe their last the moment the screen goes dark. Others linger. They drift through the corridors of memory...

In a digital ecosystem increasingly shaped by dashboards, platform metrics, impressions and performance scores, a bigger question is beginning to...

If there is one word that seems to define the marketing, advertising and media industry today, it may well be...

Ogilvy India has elevated Rajneesh Bolia as Chief Innovation Officer, expanding his leadership role within the agency’s innovation and creative...

If this week’s advertising had a personality, it would be that overachieving friend who somehow manages to be funny, emotional,...

Paisabazaar has rolled out a new integrated campaign for the Credit Premier League (CPL), featuring former Indian cricketer and commentator...

Gruner Group has appointed Sachin Paliwal as GM Marketing & Branding. With nearly two decades of experience across television, audience...