Dentsu Creative Isobar has strengthened its creative leadership with the appointment of Sushant Barua (Manik) as National Creative Director -...

PharmEasy has unveiled a new campaign marking its return to television after three-years. With its signature brand jingle - PharmEasy,...

FMCG major Marico Limited increased its advertising spends by 35% year-on-year in the fourth quarter of FY25. The company spent...

HDFC Life has elevated Pritika Shah to EVP and Head - Marketing and CSR. She was previously the Senior Vice...

Prime Video and CJ ENM, an entertainment company, have entered into a strategic collaboration, securing multi-year worldwide distribution rights (excluding...

India serves as a major content hub for Prime Video, noted Gaurav Gandhi, Vice President, Asia Pacific and MENA, Prime...

In an age where digital noise is at an all-time high, capturing customer attention has become one of the biggest...

In the 18th edition of the IPL, there was a 2% increase in the volume share of ads endorsed by...

In a world where campaigns drop faster than reels refresh, standing out isn’t just about grabbing attention, it’s about earning...

The Duolingo English Test (DET), a digital English proficiency test platform, has unveiled a new visual identity as part of...