Atrangii and Hari Om OTT have appointed Vidyuth Bhandary as Executive Vice President- Content and Studios. In his new role, he has been tasked with leading the content teams for both platforms while also serving as Studio Head for the newly formed studio division.
He has been given the mandate to strengthen the content pipeline in line with business goals, develop innovative fiction and non-fiction stories for Atrangii, and create authentic devotional narratives for Hari Om. As Studio Head, he has also been working with creative teams to develop original IPs across OTT, television, and films.
Bhandary has brought close to three decades of experience in content production for television and OTT platforms. Most recently, he has served as Studio Head at Dice Media, overseeing incubation, development, sales, and production of OTT content. He has also held leadership roles at Times Internet / MX Media, FremantleMedia, Miditech, Real TV, Big FM, and Star India. Over his career, he has produced top-rated international television formats and widely streamed Indian OTT content, while also driving strategic growth initiatives and partnerships across the media and entertainment space.
Vibhu Agarwal, Founder of Atrangii and Hari Om OTT, said, “At Atrangii and Hari Om OTT, we are in a phase of aggressive growth, expanding our footprint and cementing our leadership across content, platforms, and distribution. Bringing in top industry talent is central to this strategy. Vidyuth’s appointment is a key step in that direction — his experience will help strengthen our in-house content engine and accelerate our plans to build a world-class studio ecosystem. We’re committed to delivering premium, scalable content and taking Atrangii and Hari Om Studios to the next level, both in India and globally.”
On his appointment, Bhandary said, “I’m thrilled to join one of India’s largest homegrown OTT platforms. I will be working closely with the content team to create a multi-year roadmap and focusing on forging new content partnerships. My goal is to help build a strong in-house content slate, while also developing a full-fledged studio setup to create content for other OTTs, television, and feature films with the target of establishing a fully operational studio. I look forward to expanding into new markets, genres and achieving the vision set by the management.”
