GroupM, part of WPP, has entrusted Wavemaker’s Arun Varghese with the added responsibility of National Head- Emerging Tech and Experiential Marketing for two of its agencies- Motivator and Wavemaker.
Before the elevation, he had been serving the same role at Wavemaker for more than one-and-a-half years, starting December 2022.
He had joined the media agency as Director- Experiential Marketing (North and South India) in July 2016 and was elevated to the role of Senior Director- Experiential Marketing and Emerging Technology in November 2020 before assuming the position of National Head- Experiential Marketing and Emerging Technology in December 2022.
Prior to joining Wavemaker, Varghese was associated with The360ARC as Business Head from January 2014 to June 2016.
From December 2012 to November 2013, he served the role of Senior Manager- Activations and New Business at Edelman Cream India.
He started his career in February 2008 by joining The360ARC as Business Development Executive and served as Manager- Activations and Events from February 2010 to November 2012. Following this, he assumed the role of Senior Manager- Activations and Sponsorships at Arena Sports BVI (A 360ARC Venture) in August 2012.
