Ad Tech platform Applabs has roped in Megha Kataria as its Sales Head for India and the MENA region. Her role will focus on accelerating revenue growth in India and MENA, forging partnerships, expanding its footprint in these regions, and strengthening client relationships to deliver impactful ad solutions tailored to regional markets.
With over 12 years of diverse experience across the adtech and digital media sectors, Kataria is a seasoned leader known for her dynamic approach to sales strategy, market penetration, client partnerships and more. Her background spans across ad tech firms including Appnext, VEVE, and Affinity, where she led initiatives that drove substantial growth.
Adding to this, Kataria said, “Applabs is a fantastic opportunity and I am eager to leverage my experience in building strong client relationships and delivering solutions to help accelerate Applabs growth and establish new benchmarks in the industry. Together, we will aim to provide unparalleled value to our clients in India and MENA.”
Further, Sanjeev Bankira, Country Head, Applabs, said, “We are thrilled to have Megha Kataria on our team. Her experience and strong insights are a perfect fit to strengthen Applabs across India and MENA. Moreover, Kataria’s expertise aligns precisely with our mission so I am looking forward to the growth and new possibilities her leadership will bring for the company!”
