AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has launched AnyLive for Creators. enabling influencers and content creators (collectively creators) to generate their own AI avatars.
The Asia-Pacific live commerce market is projected to exceed US$77 billion by 2030 according to the company. At the same time, the region’s creator economy is also expected to surpass US$75 billion by 2032 according to the company. As these areas converge, challenges are emerging, including longer streaming demands, limited creator bandwidth, and a lack of data-driven feedback loops.
AnyLive for Creators addresses these challenges by giving creators the ability to develop AI avatars that can host livestreams on their behalf. This allows creators to earn income through affiliate campaigns delivered via livestreams, while freeing up time for other content creation and creative exploration.
The AI avatars can stream on platforms such as YouTube, TikTok, and Facebook, and delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.
The recently launched analytics module on AnyLive enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes, whether delivered by the creators themselves or their digital twins. This expands AnyLive’s use beyond connected e-commerce platforms, democratizing and enabling creator- driven commerce for both AI avatars and human hosts.
AnyLive is an AI-powered live commerce platform that allows businesses to run 24/7 live commerce across various e-commerce and social commerce platforms through AI avatars that deliver content in multiple languages. The platform also includes a bank of AI avatars, analytics for both human-led and AI- fronted livestreams, and AI-powered generation and optimization of host scripts.
As of June 2025, AnyMind Group supports over 2,300 creators according to the company across APAC with monetization, channel optimization, content production, and brand collaboration opportunities.
On the launch of AnyLive for Creators, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said: “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”
