Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Tweet On Jawa Perak & Royal Enfield Explains How Rivalries Should Be Treated

Surabhi Kedia by Surabhi Kedia
November 20, 2019
in What’s Buzzing
A A

The new Jawa Perak was launched recently. Talking about the story behind the name of the latest motorbike in the Jawa series, Anand Mahindra took a slight dig at its rival bike in the video tweeted by him. The video was later taken down and then re-uploaded on November 18, after making necessary changes.

Anand Mahindra tweeted in his latest post, “Why the name Perak? Because the greatest products have great stories embedded in them. This clip’s a new edit. The old one had a (not so) subtle reference to a competitor. Put it down to our team’s over-enthusiasm. Now deleted. Just isn’t our style. We race against ourselves,”

Why the name Pérák? Because the greatest products have great stories embedded in them. This clip’s a new edit. The old one had a (not so) subtle reference to a competitor. Put it down to our team’s https://t.co/Dkj6uapYkA deleted. Just isn’t our style. We race against ourselves pic.twitter.com/yScrKaWxOm

— anand mahindra (@anandmahindra) November 18, 2019

So what’s the inside story?

As per the video, the name ‘Perak’ had been derived from the mystery man in Nazi Germany’s Prague, the capital of the Czech Republic, who used to help people and gave them the motivation and encouragement. The Germans failed to capture him.

The bike’s name was thus given to commemorate that hero and his unknown identity. Coming back to the deleted post, it made a cunning mention of its rival motorbike Bullet. The narrator said, “A BULLET (ahem) was a trivial thing to a PERAK”.

A little background about PERAK!

When it comes to the design of the Jawa Bike, it is the first factory-made bobber motorcycle in India and does not have any direct competition as such. It is also powerful than the motor on other Jawa motorcycles. It was well-acclaimed by people across social media with a starting price is 1.94 lakhs. People who wish to buy it can start their booking in January 2020. The deliveries will start on April 20, 2020.

It is the third in the line of the Jawa series bikes after its revival. Unveiled a year ago with Jawa and Jawa Forty Two and was formally launched on November 15, 2019. It is also the first BS-VI compliant motorcycle from Jawa.

Related Posts

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry
What’s Buzzing

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry

by MM Desk
December 3, 2025

The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion and...

Latest

Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy

Publicis Marks 100 Years With AI-Powered Tribute To Its Legacy

December 5, 2025
Chandan Das Steps Down From JioStar After 11 Years

Chandan Das Steps Down From JioStar After 11 Years

December 5, 2025
India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

India Registers First Smell Trademark For Japanese Company’s Rose-Scented Tyre

December 5, 2025
Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.