Amazonplans to become a super app by launching new facilities like online air ticketing and food ordering too in India.
While the concept of Super App seems to be followed by many companies like PhonePe, Ola, Paytm and now Amazon, the pioneer of this concept remains the Chinese chatting app We Chat.
The e-commerce giant plans to start slow with selling airline tickets and bring about food delivery for starters as their the bigger aim is to increase the footfall and online transactions on their platform after which they shall introduce other facilities like booking cabs, hotel rooms, and others.
Sources close to the ongoing development said, “These are all third-party application integrations with market leaders in their verticals.”
As for now, the beta testing of flight bookings is currently in process with the travel portal Cleartip and other incorporations will be done with the help of third-party integrations with vertical market leaders.
This news surely brings clarity over Amazon’s intentions of acquiring Tapzo in August 2018. With a gross user database of around 150 million customers, the number of customers that use the app goes down to 20-25 million only.
Looks like the only way to boost the app’s popularity and increase the overall usage of the app by customers is making it a super app because Indians surely have a thing for superheroes.
