Come sale time in India, e-commerce companies go all-guns-blazing to announce the brands and the offers that are coming to their sale. Amidst all this fanfare, Amazon just put up one tweet – asking people who’re coming to the #AmazonGreatIndianFestival. One question that went out at 10 is on a lazy Friday morning. A tweet that triggered a WHOLE bunch of brands to respond and announce their arrival at #AmazonGreatIndianFestival.
We are all set for the #AmazonGreatIndianFestival. Who's joining us there? pic.twitter.com/VaUiu5b5It
— Amazon India (@amazonIN) September 27, 2019
Who all announced their arrival? Well, let’s take a look.
Xiaomi India
We are ready with some Mi-ndblowing deals for the #AmazonGreatIndianFestival.@amazonIn let's stir some Diwali dhamaka.
— Xiaomi India (@XiaomiIndia) September 27, 2019
🤙🏻Call Mi-maybe before you leave. Just in case we need you to bring something more along? 😈
— Amazon India (@amazonIN) September 27, 2019
Spykar
We’re repping the denim way of life at #AmazonGreatIndianFestival from 29th September! @masparhome will you be joining us? @amazonfashionin
— Spykar (@SpykarOfficial) September 27, 2019
@Spykarlifestyle alright, alright alright. It’s going to be a LIT festival✨
— Amazon India (@amazonIN) September 27, 2019
Huawei
Aap bulaaye aur hum na aaye?
Huawei says hi ✋🏻@AmazonIn – Can't wait for the #AmazonGreatIndianFestival to begin!— Huawei India (@HuaweiIndia) September 27, 2019
Aap aaye aur hum na muskuraye?
Amazon says welcome! @HuaweiIndia Can’t wait to see you!— Amazon India (@amazonIN) September 27, 2019
Nivea
We're always festival-ready! #ItStartsWithYou #AmazonGreatIndianFestival pic.twitter.com/pqsCWdKFNW
— NIVEA MEN India (@NIVEAMEN_India) September 27, 2019
OPPO India
.@amazonIN get ready to capture the festive vibe by clicking 20x more pictures. See you on the 29th September at #AmazonGreatIndianFestival
— OPPO India (@OPPOIndia) September 27, 2019
Samsung India
We are joining. And so is the Monster #SamsungM30s with 6000 mAh… It's gonna be mAh way or the highway!
— Samsung India (@SamsungIndia) September 27, 2019
Jack & Jones
.@amazonIN Getting ready to dress and impress at #AmazonGreatIndianFestival on 29th September! @AmazonFashionIn
— JACK & JONES INDIA (@JackJonesIndia) September 27, 2019
Vivo
https://twitter.com/Vivo_India/status/1177525454929940480
While 35+ brands announced their arrival, Amazon India announced its brand partnerships using a fresh marketing concept.
