Cricket is considered as a religion in India and it has become a powerful medium for brands to spread their messages and attract customers. ICC Cricket World Cup 2019 is coming in a matter of days and its media rights holder Star India has already signed 35 advertisers and sold almost 60% of the total ad inventory.
The brands who have come on board include PhonePe and Havells (co-presenting sponsors); Byju’s, MRF, policybazaar.com, paisabazaar.com, Amazon, Royal Stag, and Dream11 (associate sponsors); and Uber, Pernod Ricard, Mondelez, Acko General Insurance and Ceat Tyres, among others, across TV and digital platforms.
Star India has launched its marketing campaign campaign #CricketKaCrown for the World Cup today to get the maimum benefit of ongoing IPL. Star is also planning to launch Marathi sports channel ahead of the World Cup.
Experts believe that the broadcaster will be able to earn about Rs 1,000 crore in ad revenues from the tournament. Well, there are several reasons behind such big revenue such as the tournament will have 50% more India matches, compared with the ICC Cricket World Cup 2015 and most of the matches will be played in the primetime, helping brands to get maximum attention sue to the time difference with the host country England.
Also Read: How IPL Strategic Time Out Makes 3.6 Crore Per Match For The Broadcaster
Also, ICC has changed the format of the World Cup to round robin after a long gap of 27 years. With round robin format, all the teams will be playing at least one match with each other, making India play a minimum of nine games, with a high probability of making it to the semifinals.
