Advertising veteran Rohit Ohri has launched Ohriginal, a culture consultancy built on a bold belief that culture is not just an HR initiative – it’s a company’s most powerful competitive advantage.
At the heart of Ohriginal is the idea of the CulturePrint – a unique, original fingerprint that defines how an organisation thinks, feels, and behaves. When activated, this CulturePrint can turn high-potential teams into high-performance ones.
With a legacy of creative and business transformation at JWT, Dentsu, and FCB – including leading FCB India to global recognition as Ad Age’s International Agency of the Year – Ohri brings unmatched insight into the role culture plays in building iconic brands and energised organisations.
Ohriginal is a company of one – intentionally lean, deeply personal, and built for impact. By staying independent and hands-on, Ohri brings senior level thinking and direct collaboration to every engagement.
Through a blend of diagnostics, storytelling, leadership coaching, and deep cultural immersion, Ohriginal helps organisations:
- Decode their CulturePulse: the invisible energy that drives people and performance
- Define their CulturePrint: an actionable philosophy aligned with purpose and values
- Activate culture across leadership, communication, and daily rituals
- Mentor internal culture champions to sustain momentum at scale
Ohriginal is for leaders who want more than a purpose statement. It’s for those who believe that culture should drive outcomes – from innovation and reputation to retention and growth.
Already working with progressive founders, growth-stage firms, and legacy organisations, Ohriginal offers a signature 90-minute Culture Diagnostic Workshop to help leadership teams uncover what’s working, what’s not, and what’s possible.
“I’ve seen the magic up close – the kind that feels like catching lightning in a bottle and that magic was always culture. Not perks. Not processes. Culture, Ohri said.
“Ohriginal isn’t a consulting firm with layers. It’s a company of one – but it draws from a lifetime of leadership, creativity, and cultural transformation. I work directly with leaders to help them define and activate the cultural energy that fuels performance. Great cultures don’t just happen. They’re designed, lived, and sustained – from the inside out,” he added.
