One of the renowned independent creative agencies of India, Rediffusion, which is currently owned and led by ad veteran Sandeep Goyal, has appointed Adrian Mendonza as its new Senior National Creative Director.
In his second stint with the agency, he will be based out of Delhi and will be responsible for overseeing the creatives for the agency’s North India operations.
Prior to reuniting with Rediffusion, Mendonza was working as an Ad Film Maker and Creative Consultant to agencies including RK Swamy, The Flagship Advertising and Triton for the past one-and-a-half decade, starting July 2010.
During this time, he directed ad films for an array of brands such as Adani Group, FedEx, Park Avenue, Suzlon, the Gujarat Government, Mumbai Police, Cambay Group of Hotels, Tata Trusts, Tata Power, TV News18, Raymond Apparel, Honda Cars and Symphony Industrial Coolers.
Most recently, he also led the Creative Duties on the Mercedes-Benz brand for five years with RK Swamy. And now that he is a part of Rediffusion, he will work on the BMW India account for the agency.
From November 2005 to June 2010, Mendonza was associated with Dentsu Marcom as National Creative Director wherein he was responsible for leading the agency’s creative product across offices in Mumbai and Delhi.
Before that, in his earlier stint with Rediffusion Y&R, he served the role of VP and ECD from 1996 to 2005. During this time, he worked as creative head across the agency’s offices in Mumbai, Delhi and Bangalore and was responsible for all work on Colgate Palmolive for two and half years from 1996-1998 in addition to other accounts managed by the agency at the time.
Earlier on, he also worked with Mudra Communications and Contract Advertising.
Sharing his excitement on reuniting with Rediffusion, Adrian Mendonza, Senior NCD, Rediffusion, said, “Rediffusion is a powerhouse of great creative ideas. I am delighted to be back and look forward to some cutting edge work on our brands.”
To this, Dr. Sandeep Goyal, Chairman, Rediffusion, added, “Adrian is one of the best copywriters I have worked with – our association goes back almost 30 years now. He has the expertise of a master wordsmith. Plus strategic understanding that is deep and insightful. Adrian has worked at Rediffusion before. It is good to have him on the team again.”
