Adobe has entrusted Stagwell, the challenger network which aims to transform marketing, as its global lead for creative campaigns and social content for all of its digital media business.
With this, the two publicly listed companies- Adobe and Stagwell will also launch a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings and integrated strengths of Stagwell’s five agencies to deliver impactful solutions for Adobe and global creators.
As part of the same, Stagwell’s five agencies- 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more will now collaborate for Adobe at a global scale.
“72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments,” the companies mentioned in a joint statement.
Additionally, Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalised customer experiences.
This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.
“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs. This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers,” said Mark Penn, Chairman and CEO, Stagwell.
