Admatazzhas announced an investment in ScaleSale, a performance marketing agency founded by Aryan Mirchandani. This marks a move to expand Admatazz’s media offerings and deepen its full-service marketing approach.
The partnership is built on a longstanding mentorship between the two founders. Aryan Mirchandani started his career as an intern at Admatazz during college and launched ScaleSale after graduation, with Admatazz as the sole investor backing his vision.
In less than two years, ScaleSale has grown to a team of over 10 members and manages more than 30 clients, focusing strongly on ROI and execution.
While ScaleSale will operate independently, the investment aligns with Admatazz’s strategy of growing its performance marketing capabilities through specialised agency partnerships rather than external hires.
Yash Chandiramani, Founder and Chief Strategist at Admatazz, said, “This is a natural evolution of how Admatazz intends to grow in the digital marketing space in India and globally. Aryan’s performance mindset aligns seamlessly with our philosophy. With ScaleSale’s performance-driven mindset and deep media expertise, we now have a partner that strengthens our ability to deliver full-funnel digital solutions from strategy to outcomes. While they will continue to operate independently, this collaboration strengthens our performance team, enables us to scale smarter and drive even greater impact for our clients.”
Aryan Mirchandani, Founder of ScaleSale, added, “ScaleSale was built on the principles of performance, precision, and evidence. Partnering with Admatazz connects us with a creative powerhouse that operates with the same evidence-based approach. We are excited to scale faster, innovate more, and deliver integrated campaigns that outperform expectations.”
