Nikita Malhotra Singh has joined Woodland, a part of Aero Group, as the Head of Digital. Previously, she served as Digital Activations- Lead (Emerging Markets) at adidas.
At adidas, she was primarily responsible for maintaining an optimised user journey to enhance checkout.
Previously, Singh was associated with Gozoop Online in different capacities. She joined the company in February 2019 as Associate Director- Brand Solutions. She then served as Director- Brand Solutions from June 2020 to September 2021.
From April 2018 to February 2019, she worked as Business Development Head at Thought Pot Media. Prior to this, she was the Director of Operations at HOWL from March 2017 to April 2018.
Before this, she was associated with WATConsult as the Business Development Manager from May 2015 to March 2017. In this capacity, her key focus started from lead management and client relationship management to making strategic pitches and contract negotiations.
From November 2014 to May 2015, Singh was Assistant Manager at Reliance Digital Retail. In this role, she was responsible for managing page management tools to effectively achieve the highest ROI across platforms, among other things.
She started her career as Social Media Manager in March 2014 and served till October 2014.
