Acer India, one of the leading players in the PC industry, has roped in Bollywood actress Jahnvi Kapoor as its new brand ambassador.
This partnership marks a step in the brand’s mission to connect with its diverse consumer base. Kapoor will spearhead the brand’s campaign across multiple channels to showcase how Acer and Acerpure products enable modern living with style, reflecting Acer’s commitment to innovation and excellence.
As the face of Acer India, the actress will endorse a wide range of Acer’s advanced laptops, Acerpure TVs, and home appliances, including water purifiers and vacuum cleaners. This collaboration symbolises a fusion of technology and style- cornerstones of Acer’s product lineup, as per the brand.
From high-performance laptops for professionals and students to innovative Acerpure home appliances, this partnership aims to highlight how Acer’s products seamlessly integrate into modern Indian lifestyles, the Company further stated. Acer’s decision to bring Kapoor on board aligns with its broader strategy of driving growth through strategic partnerships and innovative marketing endeavors.
On her appointment, Kapoor, stated, “I am truly honored to join the Acer family as their brand ambassador. Acer’s commitment to merging technology with everyday convenience is inspiring. As someone who appreciates both style and functionality, I am excited to represent a brand that embodies these qualities. I look forward to showcasing how Acer’s innovative products elevate how we live and work.”
Speaking on the development, Harish Kohli, President and Managing Director, Acer India, expressed, “We are delighted to welcome Jahnvi Kapoor to the Acer family. Her vibrant personality and strong connection with the youth make her the perfect voice for our brand. At Acer, we continuously innovate to meet the evolving needs of our customers, and having Jahnvi represent us will help us connect with a broader audience that values quality, innovation, and style in their daily lives.”
Noting the appointment, Sudhir Goel, Chief Business Officer, Acer India, commented, “Jahnvi Kapoor’s collaboration with Acer India comes at a pivotal time as we continue to expand our footprint in the Indian market. Her influence and popularity, especially among the youth, align perfectly with our vision of delivering products that not only meet the demands of modern consumers but also inspire a lifestyle defined by technology and elegance.”
With the onboarding, Sooraj Balakrishnan, Associate Director and Head of Marketing, Acer India, said, “At Acer, we believe in the power of technology to transform lives. Our partnership with Jahnvi Kapoor is a testament to our commitment to bringing innovative and stylish products to our consumers. Jahnvi’s association with Acer and Acerpure will undoubtedly amplify our brand’s presence and help us connect with a younger, tech-savvy audience who are looking for products that combine performance with aesthetics.”
