On the occasion of Independence Day, Aaj Tak will present a special episode of “Jai Ho” on August 15 hosted by Sweta Singh along with Shilpa Shetty featuring Hussainiwala, a site of historical significance where Bhagat Singh was cremated and which houses his iconic pistol.
In conjunction with the special episode, Aaj Tak is powering Instagram with an Augmented Reality (AR) filter of Bhagat Singh as part of its digital campaign under the hashtag #JaiHo.
The AR filter offer its users to virtually wear Bhagat Singh’s iconic hat and moustache. All one needs to do is scan the QR code and relive the moment of pride. Users are encouraged to share their transformed images on social media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express their respect for freedom fighters and patriotism for the nation.
