‘Read the newspaper ads daily – it can change your life.’ Wondering, how?
Well, I am not talking about knowledge here. Instead, I am talking about the unending opportunities that these journals carry daily. It was just one small newspaper advertisement for a training session course that has changed Mr. Srinivas’s life.
The D-Day!
Mr. Srinivas was in the business of chemical trading. He had twelve years of experience but wanted to do better. One fine morning, he read an advertisement for a training session on chemical manufacturing, a sector that is showing tremendous potential for the nation.
He decided to enroll in the program, gain the experience he needed to start his own venture and it was only a matter of time when he kick-started his own chemical manufacturing unit, Panchajanya Enterprises up and running in Bengaluru.
What has been the story after?
The company that started with a Rs 5 lakh investment is now not only ISO 9001-2008 certified, but it also has an annual turnover of Rs 7.5 crores.
The client base includes food, pharma, and Government institutions in Karnataka for their products like detergent powder, dish wash powder and liquid, glass cleaner, handwash liquid, herbal phenyl, multipurpose cleaner, and food supplements for animals.
Mr. Srinivas calls his door to door in-person marketing strategy the key reason behind their success and plans to use this to establish itself further, growing more in the long run.
Any hiccups?
One major problem is the stiff competition from established brands like P&G and Reckitt Benckiser, especially with their highly funded marketing.
As an MSME, the company and its proud entrepreneur has hopes from their newly launched food supplement for animals product along with the faith in the Government’s mandate for each PSU to procure 20% goods from MSME’s.
It is the experience, the learnings and the optimism of Mr. Srinivas that has allowed his start-up to reach great heights in such a short span of time. And hopefully, his dream and target of Rs 50 crore turnover in the next 5 years are achieved.
Also Read: Success Story Of India’s Latest Unicorn Startup- Rivigo
