Google Takes A Bite From Apple With Its Decision To Abandon Third-Party Cookie Deprecation
In this guest post, Charles F Manning, CEO, Kochava, reacts to Google’s decision to ‘not’ eliminate ...
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After Planning To Sunset Third-Party Cookies Time & Again, Google To Do Away With 3P Cookie Deprecation Itself
After multiple postponements and backtracking of Google on its plans for sunsetting third party cookies on ...
We Will Not Complete Third-Party Cookie Deprecation By 2024; Will Proceed In Early Jan 2025: Google
Taking into consideration the need to provide ample time for the UK's Competition and Markets Authority ...
Adapting to Change: Ensuring Digital Advertising Resilience Beyond Third-Party Cookie Deprecation
In the landscape of digital advertising, change is the only constant. As we stride into 2024, ...
How Google’s Third-Party Cookie Phase-Out Impacts Businesses?
As we are going deeper into this year (2024), the online marketing scene sees a swing ...
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords
Here is the ‘one’ cardinal adorning the walls of Ad Gurus and Media Moguls across the ...
Air Travel Major Skyscanner Launches Its Proprietary Ads Platform For Advertising Partners
Reaching a global monthly audience of 110m+ in-market travellers in a targeted and privacy-centric way, air ...
Future Of Contextual Advertising Lies In Bringing More ‘Fluidity’, ‘Cross Category Knowledge’, ‘Creative Diversity’ & ‘Experimentation’: Experts
Taking the centre stage at GroupM’s Brew 2024 at a panel discussion moderated by GroupM’s Priti ...
Privacy First, Profit Later: How Contextual Advertising Wins In The Age Of Data Transparency
Imagine you're reading an article about the latest advancements in electric vehicles. As you scroll through, ...
From Allocating 70% Ad Budgets On TV, We’re Now Reimagining Digital As Rigorously: Pallavi Chopra
Known to be one of the leading online bus-ticketing platforms, redBus, a part of MakeMyTrip Group, ...
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