Search Result for 'Connected TV'

Last year, Parle Products advertised solely on television during the Indian Premier League (IPL) season. However, this year, they chose ...

Ever since Tesla Chief Elon Musk acquired Twitter (now X), the microblogging platform has undergone a slew of changes including ...

One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing Landscape of India Television'. ...

As we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath and exploring new cookie-less ...

The increasing expansion of Smart TVs has aroused the interest of advertisers and media strategists in reaching out now too ...

Advertising has been an crucial part in terms of publicity and in building brand value via Television medium, since ages ...

As JioCinema unveiled its new subscription offering, 'JioCinema Premium,' priced at Rs 29 per month, industry leaders highlighted that this ...

JioCinema has introduced its latest subscription offering, 'JioCinema Premium,' starting at Rs 29 per month. This plan offers subscribers an ...

After serving as the Chief Executive Officer of Wunderman Thompson South Asia, which recently merged with VMLY&R to form WPP’s ...