The government engaged in exploratory discussions with online news publishers and relevant departments on the demand of the Digital News Publishers Association (DNPA) for a revenue sharing mechanism with big tech companies like Google and Meta for using their content.
The meeting, chaired by Sanjay Jaju, I&B Secretary, was attended by representatives from DNPA and various government departments, as per reports.
The DNPA had petitioned the government to evolve a revenue sharing mechanism with big technology firms like Google and Meta that aggregate and distribute content created by others and monetise the internet traffic generated during the process.
The DNPA says that these practices have impacted the digital news publishers’ business.
Jaju convened the meeting to address concerns raised by the DNPA in their communication to the government. The focus was on establishing a consensus for developing a legal framework to tackle issues of “imbalance of bargaining power, unfair competition and sharing of advertising revenue between technology companies/ intermediaries and Indian digital news publishers.”
