Having launched Shreyansh Innovations in January 1998, Shreyansh Baid has once again donned the Founder and CEO hat to launch a new creative tech solutions company- DO.
Joining the same as Founding Partners are Shreyansh Innovations’ Fanindra Jain and Digitas’ Rishi Sen. While Jain has been named Creative Lead and Founding Partner at DO, Sen has assumed the role of SVP- Business Strategy.
DO is a creative-tech solutions company that bridges the art of storytelling with modern day interaction design and technology to deliver unique, lasting solutions.
As per the company, this approach focuses on impactful outcomes rather than short-term wins, offering a modern-day creative-tech stack to clients seeking custom marketing solutions rather than templated services.
At the core of DO, the founding partners collectively contribute over six decades of storytelling, technology and brand building experience into a company that boasts about its hyper personalized solutions, not templated services.
As a collective of young creative technologists, DO aims to stand at the forefront of digital innovation, turning the ordinary into extraordinary and crafting experiences that resonate long after the first click.
Sharing his views on the launch of the new company, Baid, Founder and CEO, DO, said, “The most well-known brands of our generation are because the founder owned the story and had partners that told it simply and beautifully. We are that partner who enters the conversation with a business-first approach to identify the brand’s current position and its inflection points. What happens next is not just about technical expertise or having all the answers. It’s also about being human, connecting with people, and being able to unleash each other’s potential. This really is the basis for founding DO. The name is inspired by the karmic concept of action – continuous, relentless, in the right direction. We deeply believe in the power of our universe.”
To this, Sen, SVP- Business Strategy and Founding Partner, DO, added, “In an ocean of agencies jockeying for position, we at DO stand apart—not as contenders in the usual agency race, but as dedicated specialists. We operate on a unique problem-solution model, diving deep to unravel and address each business challenge before moving on to the next. This specialist mentality is not just about solving problems; it’s about mastering them. We educate and incubate specialists, fostering a culture of continuous learning and expertise development. This approach ensures that each team member is not only equipped to tackle today’s challenges but is also prepared to think solutions for tomorrow. This deep-dive expertise is essential—it enables us to truly understand, resolve, and advance beyond the immediate, creating lasting value for our clients.”
Furthermore, Jain, Creative Lead and Founding Partner, DO, also mentioned, “This is the age of candid. Marketing has got to feel real, true, almost imperfect. Bridging brand challenges with content, media, data and tech demands, all the more imagination and expertise today and we’re geared for it. Our relentless drive for DO-ing whatever it takes will stand us out.
