After serving the role of Chief Marketing Officer at WordPress VIP for more than one-and-a-half years, Salim Ali has now joined Gupshup as its new CMO.
At Gupshup, he will be responsible for crafting a compelling and inspiring brand and platform story for the company’s key audience cohorts, scaling global demand generation, and amplifying customer marketing efforts by building out and expanding key GTM capabilities.
As part of his role at Gupshup, he will oversee the company’s industry marketing, value messaging, ROI-based storytelling, and marketing operations all of which are necessary for global coverage and accelerated growth.
Additionally, Ali will also aid in Gupshup’s global growth and expansion with an expansive suite of solutions that comprise the Gupshup Conversation Cloud.
During his time at WordPress VIP, he was responsible for amplifying the WordPress brand voice, product marketing and new demand to industry and customer marketing.
Before joining WordPress VIP in August 2022, he served as Senior Vice President- International and New Segment Marketing at Avalara from January 2020 to August 2022.
Prior to that, he had a seven-year-long stint with Loyakk, where he served the role of both CEO and CMO.
Earlier on, he was also associated with SAP as Group Vice President Marketing- Solutions, Platform, and Partner Marketing for nearly eight years, starting April 2004.
In the past, he has also worked with various companies, including Veritas Technologies,
DoDots and Network Equipment Technologies.
Talking about Ali’s appointment, Beerud Sheth, CEO and Co-founder, Gupshup said, “I am excited to welcome Salim to Gupshup as we further strengthen our very capable marketing leadership. His established expertise in accelerating enterprise digital experiences across global markets will be instrumental in propelling our growth. I am confident that he’ll fit in well with our culture and help take marketing to the next level, driving great impact with customers and investors alike.”
To this, Ali added, “I’m thrilled to join Gupshup at this stage of global growth. It’s an exciting phase for us as brands across the globe are investing in direct, contextual and immediate conversation capabilities to accelerate marketing, sales and CS imperatives. The 45,000+ brands powered by Gupshup is a sneak peek into how 1:1 conversations at scale is the inevitable future.”
