One of the global leaders in powering recommendations for the open web, Taboola has launched a new offering, Taboola Select.
The same has been created exclusively for large advertisers to help them get access to 15% of Taboola’s most premium publishers in the US for driving performance campaigns.
As part of this highly curated selection of Taboola’s premium editorial partnerships, advertisers will be able to connect with millions of daily active users on publishers including Yahoo, Business Insider, and The Associated Press via inventory that is highly visible, brand safe and surrounded solely by trusted editorial content.
It will also allow advertisers to tap into standalone placements on nearly every part of esteemed publisher sites, including homepages, in mid-article sections and in a new position called Featured Placements.
As per Taboola, the brands that choose Taboola Select can harness the power of CPC buying and leverage its advanced AI, including the highly effective Maximize Conversions bidding technology, which consistently reduces CPAs by 15% on average.
Commenting on the development, Adam Singolda, CEO, Taboola, said, “Taboola is giving advertisers the inventory they need, on the most trusted publishers in the world, to reach consumers.”
“Reliable and effective performance advertising has always been crucial, as these types of campaigns continue to help brands stay resilient and drive results regardless of industry headwinds. Taboola Select is one of the industry’s most unique packages for large advertisers to tap into, to run performance campaigns to reach consumers at scale. We’re combining brand safe environments via our direct relationships with the world’s most premium publishers, with prominent ad placements that brands simply can’t get anywhere else,” he added.
