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    The Phygital Revolution: Merging Physical & Digital Retail

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

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10 Most Popular Indian Ads Of The Month: April 2018

Shubham Sachdeva by Shubham Sachdeva
May 3, 2018
in Advertising
A A

April is the month when IPL shows its power with brand advertisements that are mostly related to this cricketing event. Also, it is one of the popular months for weddings and functions which makes it favourable for apparel and jewellery brands to spend money on promotions. We have made a list of 10 most viewed Indian advertisements on Youtube for the month April 2018. The ads which launched during April 2018 are considered in this list. Check it out:

1. Hero Moto Corp: #ZamanaHogaFida

This ad campaign shows the comeback of Hero’s popular bike Passion with a new avatar. The new Hero Passion is more stylish in looks with a 110 CC engine and i3S technology. The advertisement is very simple and is April’s the most viewed advertisement on Youtube from India. It has over 34 million views till now.

2. Vodafone: FANtastic Breaks Contest

The Vodafone ZooZoo ads are back and are getting the love from Indians again. have With this advertisement, Vodafone has launched the FANtastic contest, for IPL match breaks, giving users a chance to win exciting prizes. This ad has been viewed more than 20 million times.

3. Van Heusen: Fashion Weddings

Van Heusen is among favorite apparel brands for Indian men. For this Spring-Summer season, Van Heusen has launched exclusive designs which are showcased in this advertisement. This campaign has over 19 million views.

Also Read: Best Indian Ads Of The Month: March 2018

4. Samsung: Galaxy S9 Super Slow-mo Camera

Samsung’s new smartphones: Galaxy S9 and S9+ have some great camera features. These features are presented in this ad in a very cool way which helped this advertisement to become the 4th most watched Indian ad of April with more than 16 million views.

5. Raymond: Khadi Collection

Another men clothing brand in this list which targets the wedding season. Raymond has showcased its Khadi collection using this ad. The simplicity and uniqueness of this ad has won millions of hearts in India.

6. Big Bazaar: Har Din Lowest Price

Big Bazaar is India’s most loved destination to buy daily household products. With this ad, Big Bazaar is offering their products at the lowest price on an everyday basis.

Also Read: Big Bazaar Captures Indian Retail Market With Unique Marketing Strategy

7. Amazon India: Chonkpur Cheetahs vs. Samaan ki list

Another IPL focussed campaign which has been watched in big numbers by Indians during the month of April. This ad shows the difficulties people face while shopping products when they switch cities.

8. Coca-Cola: Share a Coke India

Coca-Cola is known for making ads with an emotional touch. For its ‘Share a Coke’ campaign in India, Coca-Cola is celebrating relationships. This advertisement shows the bond of a father and a son.

9. Flipkart: India Chahe Jo, Hum Banaye Woh!

Flipkart has made a reputation for using interactive ads to attract the audience. The kidults always bring a smile on the face of Indians and this new campaign is no exception.

10. Goibibo: goCash Fest

With more than 13 million views on YouTube, this new campaign from Goibibo features popular Bollywood actress Deepika Padukone who conveys the goCash fest which is helping IPL lovers to win some credits in their Goibibo account.

Which one is your favourite? Do let us know in the comments.

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